Privacy Policy

Privacy Policy and Personal Data Collection - The Sparrow Hotel

Personal data, or personal Information, means any information or pieces of information that could identify you directly (e.g., your name) or indirectly (e.g., through your email address or telephone number). Personal data may include a name, an (email) address, a telephone number, credit card information, reservation details, preferences, age, gender, or occupation, among other things.

The personal data that we collect, and how we collect it, depends on how you interact with us. Generally, we process reservation data, guest data and member data:
•    Reservation data means all information pertaining to a reservation made for our hotel, regardless of the booking channel you used (e.g., via our website, an online travel agency or directly with the hotel). Examples of reservation data include your contact details, reservation details (reservation number, hotel name, dates of your stay, rate, meal plan), personal preferences or billing/financial information.
•    Guest data means all information pertaining to you as a guest who stayed or is staying in our hotel. Guest data may include your contact details, biographical information (such as your gender and birth date), reservation history, personal preferences, claims and complaints you have made or marketing communication preferences.

We protect your personal data and implement reasonable security measures including physical (e.g., secured filing cabinets), technical and organizational security measures appropriate to protect your Personal data against unauthorized or unlawful processing and against any accidental loss, destruction, or damage.

In particular, we operate data networks and systems protected by industry standard security measures and we make use of secure protocols over untrusted networks to protect the transmission of your personal data. Access to this information will be provided only to authorized individuals for legitimate business purposes.

In addition, access to your personal data is restricted to staff and service providers on a need-to-know basis.

Finally, we would like to remind you that in order to exercise the rights set out in Article 7 of the Personal Data Protection Code (access, modification, deletion, objection to the processing of your data, etc.), you can contact the person responsible for processing the information, by writing to:

The Sparrow Hotel
Birger Jarlsgatan 24
114 34 Stockholm